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Video Transcript:

Recipe for an Irresistible Offer

I have a bunch of responsibilities today and for me, I don’t only want to help you in the task but I also want you have the information that I feel you need, no matter what you do like after you leave here.

Because obviously, you’re both talented, otherwise, you wouldn’t be the last two. What you want to do is - you want to produce Content, not marketing material.

Content is something that if it solves a problem or answers a question that people are looking to have answered or solved, then you automatically, as the expert or the person that they want to hear it from, right?

So it’s the first step in gaining attention. You have to figure out your unique value. You want to take the problem and make the problem a symptom of another problem that nobody’s talked about.

And this is the pinnacle point – you don’t want to be considered the best, you want to be considered the only one who understands and solves that individual big problem because people just don’t know who to trust. This is like the big thing, and they don’t know where to go to get their questions answered.

Whether you’re selling a physical product or information product, it doesn’t matter. You want to be the expert in this thing that you want to sell. The right marketing is about positioning and creating valuable content… but the right author has these four elements:

1. To solve an urgent pressing problem
2. With a solution that is different and superior
3. That is backed up by as much proof as possible
4. With an appealing proposition that’s incredibly hard to resist.

This, you should write down verbatim. You can check any offer that you ever do that if it hits these four points, you have the recipe for an irresistible offer.

Rich Schefren - Day 12

Secret Classroom Rich Schefren

They call Rich Schefren the "Coach to the Internet Gurus".

His unique philosophy about how to build real businesses online gets big money results for his clients. And that’s the reason he formed Strategic Profits in 2004.

The company provides coaching for online entrepreneurs who want to grow their businesses strategically and ultimately get "free" of the daily grind.

After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson’s Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family’s struggling clothing business.

When Rich turned that business into Soho’s hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur. Through his unique marketing ideas, the business had revenue growth from $1.5 to over $6.5 million in just three years.

Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $7 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big.

Rich parlayed his offline successes and marketing prowess into an information product business. Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into profit-producing powerhouses.

His passion was ignited to share what he’d learned with all struggling internet marketers who wanted to build real businesses and freer lives.

That’s when Strategic Profits came to be. And the story continues to unfold…

Business Growth System, the company’s core product, has revolutionized business coaching. With its combination of audio, visual and written materials – clients can learn in the way that suits them best.

The program content leverages over 20 years of Rich’s successes and early struggles to build his own Internet business.

Rich's programs sell out quickly because of the outstanding results achieved by entrepreneurs at all levels - from one person home-based businesses to multi-million dollar ventures aiming for more. Many of the program’s graduates are now Internet marketing experts in their own right.

Although Rich Schefren is the driving force behind Strategic Profits, the company has expanded to 10 full time employees who now work with Rich to develop products that expand the reach of Rich’s teachings. The company’s sales revenues exceeded $4 million in its first two years and are expected to be in the $10 million range for the coming year.

Strategic Profits has fueled its extraordinary growth by publishing free valuable content online. Not only does this create strong relationships with potential customers and the online community, but encourages feedback. The company uses the feedback to quickly create relevant products that address the struggles and provide solutions for online entrepreneurs.