• Ray Edwards
• Brad Fallon
• Mike Filsaime
• Kris Jones
• Mark Joyner
• Perry Marshall
• Mike Koenigs
• Armand Morin
• Marlon Sanders
• Rich Schefren
• Dave Taylor
• Jeff Walker

Video Transcript

Four Part Ad Formula

This is going to be the most important section of my presentation.  This is the part that you really need to pay the most attention to and it’s the part where if you get everything else wrong, then this part right, then you can still succeed.

This is the simple 4-part ad formula.  If you’re under a time crunch, and you’ve got to create an ad fast that will get results, and the future of your online business depends on how good that ad is, here is the 4-part formula that can simplify it:

Part 1.  Here’s what I’m Selling.  That’s it.  Here’s what you can phrase it that way; you can start your copy by saying, “Here’s what I have to offer you today.”  And then just describe what it is.  That leads to part two.

Part 2.  Here’s Why It’s Right For You. 
“Here’s what I’m selling.” 
“Here’s why it’s right for you.”
“Here are some questions you might have.”  You could cal it Frequently Asked Questions (FAQs).

And here’s what you need to do right now.  Can you see how you can write an ad just based on that? 
“Click the button below.  Make sure you put in your correct credit card information and let us rush your shipment to you right now.” 
This is the essence of writing good copy.

Good copy does not just come out of your head; it comes out of the mouth of your prospects.  So if you are going to use the 4-part ad formula to create your copy, then here’s what you must do if you want maximum success… I didn’t say should do, I didn’t say it would be a good idea to do, I said, ‘this is what you MUST do if you want to create the maximum effectiveness in your ad - - Find Your Prospects… whether you find them in online forms, whether you find them through surveys, whether you find them because you bought a list from a direct-mail list broker, whether you find them because you just went out the streets and talking to people.  Find out where they hang out, go meet them where they hang out, and listen to them.  Engage them in a conversation and really listen.  This is a lost art – listening.  So you need to listen to them, you need to get their language – what words and phrases do they sue to describe their pain, their frustration, their hot buttons, the things they like, things they don’t like… I mean, get their specific words, because nothing is more powerful than reflecting back their words to them, reflecting back their problems in their own language.  That’s how you get that rapport.  That’s how you join the conversation that’s already taking place in their head.  You don’t have to be a mind reader, you just have to ask…and listen. 

And then write your sales letter, write your sales copy.  And if you do these things, you can turn those words into wealth because you can get them to take the action that you want them to take and buy from you.