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Video Transcript

Driving Traffic With Videos

Alright, I’m going to dive right in and talk about what we are going to learn today.  First one is why videos are the big, big thing.  One of the most popular websites second to Yahoo right now… what’s No. 2?

Charles: The MSN?

Very nice.  Alright, No. 3?  Anyone?

Charles:  Google.

Yes sir.  And No. 4?  You know that.  (YouTube)

More than half of the content that’s being pushed through the internet is video.  Video shows up in search engines.  So if you put up a video on YouTube, it gets picked up, it gets spidered almost immediately, frequently, in less than an hour now.  So if you put up a keyword-loaded video, and if you search for whatever title you used on Google and an hour - between an hour or in a day later, it’s going to show up in the results.  And because internet video is the most popular content online right now, Google says, “Hey, it must be important; it must be valuable.  That’s what people want; I’m going to give it that.”  So it pushes it closer to the top.  It’s not uncommon to get in the Top 100 or even the Top 10 listings.  What’s important is the more of these you do, the more of them stay.

So what happens is if you did ten a week, imagine, you are going to have a network effect.  Pretty soon, these things are going to start piling up and it’s more traffic, more search engine food.  So again, I’m going to show you some specific ways to leverage that effect.  This is another important thing that website require – if you’re doing your videos properly and you sue a few of the tricks I’m going to share with you in a little while, you can be developing videos for someone else’s products, drive traffic directly to them using affiliate link, you’ll be making money. 

In my opinion, I think we’re still at the beginning of the biggest moment in internet history.  You can create something and get it out to a huge percentage of the civilized world in minutes and completely dominate an area.  I mean, this is an incredible opportunity.  I think ignoring it is full of sh*t.  I just don’t know of an easier way to market online and generate sales and revenue right now… I really don’t.

 

Mike Koenigs - Day 5

Secret Classroom Mike Koenigs

In 1991, Michael co-founded Digital Café, one of the world's first interactive advertising agencies and sold it eight years later to the billion-dollar ad agency, Campbell-Mithun.

Digital Café produced the world's first branded CD-ROM game, "Chex Quest" that shipped in more than six-million boxes of General Mills cereal and won the prestigious golden "Effie" award (a little-known fact about Michael is he did all of the character sound effects for the game!). Digital Café continued it's momentum by producing the first CD-ROM movie promotion (and shipped in Rolling Stone Magazine) and many of the world's first movie web sites, promotional screen savers, games for Sony, Columbia-Tristar and 20th Century Fox.

His motto is "Breaking the Rules Without Breaking the Law" and his clients love him for it. For over 20 years, he's turned dreams into reality for Fortune 500's, millionaires, billionaires, entrepreneurs, startups, authors, musicians, artists and movie stars. His client roster includes Sony Entertainment, 20th Century Fox, 3M, General Mills, Dominos Pizza, Ralston, Novartis, Mazda, Carlson Companies, USFilter, Citrix, Andersen Windows, Trane Corporation, and New York Times bestselling authors including Tony Robbins, Deepak Chopra and Debbie Ford.

Michael has produced and developed hundreds of web sites and dozens of products including one with the legendary publicist, Arielle Ford, available at EverythingYouShouldKnow.com. His products and books include Blogging and Podcasting for Authors, How to Make Money on eBay the Quick and Easy Way, Internet Infomercial Toolkit, Internet Infomercials 101, and the forthcoming How to Create, Market & Sell a Product in 24 Hours.