Video Transcript:
Internet Ninja Training
Ladies and Gentlemen, welcome to… Ninja Training! For the next two hours, you come here as average, ordinary marketers. In two hours, you will leave this room certified ninjas! Are you ready to rock!?
SHOUTS: Sir, yes, sir!
Are you ready to roll!?
SHOUTS: Sir, yes, sir!
Are the ninjas ready!?
SHOUTS: Sir, yes, sir!
You will not hear anything more profound than what I’m going tell you… right now. And it is this: How much money you make five years from now is not going to depend on how well you learn your lessons here, unfortunately. It’s not going to depend on how many partnership opportunities. It’s not going to depend on how many ebooks you read. It’s not going to even depend on how many products you create. None of that determines how much money you are going to be earning five years from now. There is only one thing that really determines that… and that single factor is – your ability to confront.
There is one reason some people make it in this business and some people don’t – it is your ability to confront. See, you got to confront some technical things you’re not going to be comfortable with and if that causes you pain, if you don’t want to confront that pain and you don’t want to deal with the hassle and you don’t want to deal with that side of the business, you’re not going to make it. Or if you don’t want to have the guts to pay a little money in outsourcing and go through the trouble and time of outsourcing to somebody who may or may not do a good job, you ain’t gonna make it in this business. If you don’t want to confront creating a product when you are not the absolute master of that product, you won’t make it in this business. See, you got to confront some things you’re not comfortable with. And that ladies and gentlemen, is why we’re getting ready to go into the ninja training.
You are going to leave out of here being able to put together all these products and being able to put together those ideas and being able to make this happen in a way that you never would have been able before, if you learn just these three simple things: Offense, Flanking, and Gorilla – these are three things you got to know.
Part One: The Offense - Ninja who attack the leader’s strength commit suicide.
You do not attack a competitor’s strength. Master ninja says, “Attack the weakness in the leader’s strength.” You’ve got to remember this. Attack the weakness. Every strength has an accompanying weakness.
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