Video Transcript
Creating Buzz with Blogs
Fundamentally, a blog is a tool. But what makes it really nice… others produce your content. While I’m standing here talking, other people are coming to my site and they are actually adding comments. What does that do? The page that they add a comment on has become fresher and it has gained more content. So what does that mean? The search engines then re-index that page and is saying, “Hey, there’s cool new stuff. Great! Let’s make sure this continues to be really well ranked.”
And how much did I have to do? Nothing… nothing.
I’m standing here; I’m going on a plane in a beach in Hawaii; I’m going hanging out with my family in a museum for a day and I come back and there are twenty new comments on my site. Other people are doing the work to help me be more findable so that my business gains more visibility so that I can sell my products or services or just offer up a service.
There are influencers and there are people that are influenced. And it might be you telling your friends, “I just saw this movie, it stunk! Don’t go. It’s just totally not worth it.” Now they don’t go. That’s word-of-mouth marketing. But, I will suggest to you that it’s really more like a pyramid because those influencers have influence – and they have influencers. So if you can figure out the food chain, and you can figure out those small number of people that are right on top of that pyramid, then what that means is, for relatively little effort, if you can identify those people, you can influence a vast number of people.
And so another really key concept here in this sort of 2.0 Web World is to look at those influencers, try to identify those influencers, and then try to get in good with them - big, big concept. What you really need to do to really establish some buzz in this modern internet world, is you need to be able to become the heart of someone else’s little universe for at least long enough that you can contribute something of value.
Now, instead of saying, “Well, this is a long-term six month to one year strategy before you see any benefit,” I’m saying, “You could do this right now and by the end of today’s task, in the radars."
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