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Video Transcript

How to Build Your Business Faster

Today I thought we’d talk a little bit about how to make money faster.  Some people have a problem because they’re going after a really big hit but they just never even get in the game.  The purpose of the business is to make money now and in the future.  The trick is, how do you get to be faster? 

So it’s not just about money, it’s also this time element.  You know what, if you’re growing fast and you’re making tons of money coming in, you’re going to be losing money all over the place – inefficiencies here and there, and stuff will slip out all over the place… but you can always get the money back.  You can always get the money back.  Time, if you waste it, it’s just gone. 

One of the ways to know, if you’re thinking in the right direction is – ‘Are you doing something?’  And I would say, if you’re doing something you’re good at that’s probably bad, if you’re doing something anyway, that’s sub-optimal. 

Generally speaking, the less you do, the more you make.  The less you do, the more you make… what does that mean? 

So here are all the things you have to get done in your business, and if you’re the only person in your business - you have to do it all - you can get a certain amount of things done.  If this is your slice, but this is your business, the less you’re doing of everything that has to get done, the more you can make.

And so if you want to build a business, you need some skills, you need some understanding about internet marketing – all these different things – product development, whatever, but if you want to build a business, it’s about leverage.  If you want to build a bigger business, it’s you not doing it.

 

Brad Fallon - Day 6

Secret Classroom Brad Fallon

Brad Fallon is the CEO of Smart Marketing, Inc., a network of wholesale and retail e-commerce businesses. Beginning with a $2,000 start-up investment for My Wedding Favors in January, 2004, Brad's online businesses grew from $1.2 million in first year revenue to $7.8 million in 2005 and $32 million in 2006.

Representative web sites include Corner Stork Baby Gifts and Kate Aspen, a leading designer and wholesale supplier of wedding favors. Kate Aspen and now Baby Aspen drop ship directly to the customers of other online retailers.

Brad is the author of Creating Customers Out of Thin Air: Secrets of Online Marketing for Offline Businesses and the host of Search Engine Radio, one of the first online radio shows dedicated to SEO (Search Engine Optimization).

In October 2006, Brad co-founded StomperNet with Andy Jenkins, the leading subscription-based internet marketing training program. StomperNet provides DVD courses and online training classes from expert faculty members, an online portal community, proprietary software and quarterly live conferences. StomperNet’s launch on October 3, 2006 set the first day sales record for online sales of information products.

In 2007, capitalizing on core competencies in affiliate marketing and information products, Smart Marketing and StomperNet launched Free IQ, the premier destination for valuable online video and other types of premium media products.

Free IQ allows speakers, authors, consultants and experts of all kind to host and stream an unlimited amount of audio and video, including complete presentations, seminars and demonstrations – for free. And Free IQ’s patent pending ReviewRank™ search algorithm ranks relevant content based on quality as determined by user reviews and other patent pending factors.

Premium Media Products, LLC, a new media publishing company, is the latest venture of the Smart Marketing network. It will help authors and consultants create and market premium media products of all types, including webinars, teleseminars, subscription podcasts, e-books, DVD home study courses, and live workshops recorded in its Seminar Studio.

Brad earned a degree in Economics from Claremont McKenna College in 1990 and graduated second in his class from the University of Florida College of Law in 1997.